Marketinganwendung

Content

The module contains conceptual and application-related elements, including e.g. student presentations, discussions and intensive project work in the form of a business simulation. The students use the skills and knowledge they have acquired during their studies to work independently in teams to propose solutions to relevant practical problems. Independent study of literature as a supplement to the face-to-face sessions is required.

The students...
... analyze (current) issues and challenges within the framework of pre-structured contexts.
... justify and evaluate independently developed positions.
... organize their learning and work processes independently

See KLIPS for more: Course 1, Course 2, Course 3, Course 4, Course 5

Winter Semester 2024/25:

Course 1: Marketinganwendung (in Kooperation mit Pernod Ricard Deutschland)

Course 2: Marketinganwendung (mit einem strategischen Marketing-Simulationsspiel)

Course 3: Marktinganwendung (in Kooperation mit L'Oréal Deutschland)

Course 4: Marktinganwendung (in Kooperation mit einem innovativen Drinks-Startup)

Course 5: Marktinganwendung (in Kooperation mit einem innovativen Drinks-Startup)