Major Module Marketing Seminar and Specialisation Module
The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.
Seminar in Marketing: Summer Semester 2022
- Empirical Consumer Research Studies: Consumption in the Circular Economy
- Marketing Models: Principles and Applications Using R
Seminar in Marketing: Winter Semester 2021/22
- Consumer Brand Choice: The impact of product innovations and the pandemic
Specialisation Module Marketing Winter Semester 2021/22
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New Product Management