Major Module Marketing Seminar and Specialisation Module

The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.

Seminar in Marketing: Summer Semester 2022

• Empirical Consumer Research Studies: Consumption in the Circular Economy
• Marketing Models: Principles and Applications Using R

Seminar in Marketing: Winter Semester 2021/22

• Consumer Brand Choice: The impact of product innovations and the pandemic

Specialisation Module Marketing Winter Semester 2021/22

• New Product Management