Major Module Marketing Seminar and Specialisation Module

The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.

Seminar in Marketing: Summer Semester 2025

• Marketing Models: Principles and Applications Using R (Chair Prof. Bruno, Ph.D.)
• Un-Seminar: Managing in the Era of AI (Chair Prof. Bruno)
• Empirical Consumer Research Studies: (Chair Prof. Völckner)

Seminar in Marketing: Winter Semester 2024/25

• Machine Learning Applications in Marketing (Chair Prof. Dr. Fischer)
• Digital in an Offline World? – How “Going Digital” Affects Marketing (Chair Prof. Dr. Reinartz)