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Major Module Marketing Seminar and Specialisation Module

The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.

Seminar in Marketing: Summer Semester 2022

Seminar in Marketing: Winter Semester 2021/22

  • Consumer Brand Choice: The impact of product innovations and the pandemic

Specialisation Module Marketing Winter Semester 2021/22

  • New Product Management