Major Module Marketing Seminar and Specialisation Module

The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.

Seminar in Marketing: Summer Semester 2024

• Empirical Consumer Research Studies: Human-Machine Interactions (Chair Prof. Dr. Völckner)
• Marketing Models: Principles and Applications Using R (Chair Prof. Bruno, Ph.D.)

Seminar in Marketing: Winter Semester 2023/24

• Machine Learning Applications in Marketing (Chair Prof. Dr. Fischer)
• Leveraging Consumer Biases for Marketing Success (Chair Prof. Dr. Reinartz)

Seminar in Marketing: Summer Semester 2023

• Consumer Centric New Product Development (Chair of Prof. Dr. Fischer)
• Marketing Models: Principles and Applications Using R (Chair of Prof. Dr. Bruno)
• Consumer Buying Behavior under Changing Market Conditions (Chair of Prof. Dr. Völckner)