Major Module in Specific Contexts I
For the Major Module Marketing in Specific Contexts I, the Marketing Area offers the following courses:
- Applied Digital Marketing and Business Analytics - A Case-Based Course (Winter Semester 2024/25)
- Business Model Innovation and Entrepreneurship (Summer Semester 2024)
- Business Simulation (Summer Semester 2024)
- Consumer Behavior in Times of (Economic) Crisis (Summer Semester 2024)
Please click on the individual course for more information.