New publication in the International Journal of Research in Marketing Werner Reinartz and colleagues analyze one of the top marketing journals bibliometrically. The demonstrate the evolution… Read more
Prof. Hernán Bruno has become a tenured professor of marketing at the University of Cologne Since September 1, Prof. Hernán Bruno has become a tenured professor of marketing at the University of Cologne. We are… Read more
Prof. Marchand moves to Leipzig University Prof. Dr. André Marchand, currently Associate Professor (W2) at the University of Cologne, accepts the offer from… Read more
Dr. Jan-Michael Becker now Associate Professor in Oslo Since September 1, Dr. Jan-Michael Becker is Associate Professor at BI Norwegian Business School in Oslo. We wish him… Read more
New publication by Prof. Marchand about Social Media Resources Another manuscript by Prof. Marchand and colleagues at the International Journal of Research in Marketing (IJRM) has… Read more
New case study about digital platforms We are glad to announce that the case study “Expanding the Traditional Retail Model: Douglas’ Path Towards a… Read more
„Fascination Retail“ goes Digital The annual IFH practitioner event “Fascination Retail” becomes an all-digital format in 2020. On Sept. 21, Prof. Werner… Read more
Postponed: Exam inspection "Einführung ins Marketing", 2nd exam date (02.06.2020) Due to the current situation the exam inspection will be postponed. Read more
Most cited articles in International Journal of Research in Marketing The study by Werner Reinartz, Nico Wiegand, and Monika Imschloß (2019), “The Impact of the Digital Transformation on the… Read more
Faculty Fellow at 2020 UT Austin Marketing Strategy Consortium Prof. Reinartz takes part in the (virtual) Marketing Strategy Consortium at the University of Texas in Austin (Dec. 4-5,… Read more