Major Module Business Project

Business Projects in Partnership with Hilti

Project

Instructor: Prof. Hernán Bruno, Ph.D.
 Date, Time & Room: see KLIPS

The chair of Marketing and Digital Environment (Prof. Bruno) at the University of Cologne will offer business projects in partnership with Hilti Deutschland. The business projects will take place in the Winter Semester 2024/25 and will be launched on the first week of the semester. Before the start, the participants will receive some background information and preparation material.

Content

The main learning objective of this course is to acquire experience in solving an applied marketing case, which will prepare students for possible challenges in their future working life. Substantively, students will be confronted with realistic issues from the marketing department of a multinational company. Thereby, the course will facilitate a deeper understanding of real-world marketing problems and their solutions in business practice. Moreover, the course will train social and communicative skills as a presentation has to be prepared in teams.

Requirements

The chair of Marketing and Digital Environment (Prof. Bruno) at the University of Cologne will offer business projects in partnership with Hilti. The business projects will take place in the Winter Semester 2024/25 and will be launched on the first week of the semester. Before the start, the participants will receive some background information and preparation material.

Syllabus

Find all detailed information on Hilti and an the course here.