Major Module Marketing in Specific Contexts I

Applied Digital Marketing and Business Analytics - A Case-Based Course 

Lecture

 Instructor: Prof. Dr. Franziska Völckner
 Date, Time & Room: see KLIPS

Content

This course is being run in cooperation with Simon-Kucher & Partners, the world’s leading consultancy in marketing, pricing, and sales. The course is aimed at students who are interested in finding out what it is like to work as a strategy and marketing consultant. Students will work in groups on separate cases such as "Digital growth in a foreign market: Strategy for Swiss newspaper provider in Germany", or "Collecting data and cashing in: How should carmakers monetize data about locations, drivers’ behavior, app usages, the environment etc. collected in cars?"