Major Module Business Project

Business Project in Marketing

Seminar (14266.0208)

            Instructors: Dr. Jan Klostermann, Nicklas Engels
            Date, Time &  Room: see KLIPS

In the business project in the winter semester 2023/2024, students will work as consultants on real projects that are crucial for marketing  practice! 

The student group assigned to the respective company is given the task of working on a current issue from the field of marketing. The consulting projects are carried out by a team of 3-5 students. Both an academic advisor from the Chair in Marketing Science and Analytics and an advisor from the company supervise the project throughout its duration. The presentation of the developed results will take place at the companies. Several high-level company representatives will be present to discuss the results with the students. This gives participants a good initial insight into the discussion and corporate culture of the companies visited.
The company projects to date have proven to be a very rewarding experience for both the students and the companies. Students are trained in practical and analytical skills, international team building and project management. The companies have the opportunity to benefit from the project results, interact with international student teams, network with academia, exchange ideas at a high intellectual level and, of course, meet potential employees.
Examples of past workstreams for student teams:
1. The Effectiveness of Search Engine Advertising (SEA) and Search Engine Optimization (SEO)
2. Development of a Social Media Marketing Strategy
3. Digitization of the Pharmaceutical Industry
4. Success Factors of E-Commerce - Drivers of Website Visits and Online Sales