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Major Module Business Project

Business Project in Marketing

Lecture (14266.0208)

            Instructors: Lars Gemmer & Philipp Pollmann-Schweckhorst
            Date, Time &  Room: see KLIPS

The business project in the winter semester 2021/2022 consists of two different project groups. One group of students works in collaboration with Könitz and the other one with Boehringer Ingelheim.As aparticipant,you will work on real projects that are crucial for marketing practice!

You will make a steep learning curve and gain valuable experience from this practice-oriented work. The business projects give you the unique opportunity to further develop your analytical skills.

Please find detailed information in the attached seminar description here.

Examination

The examination form is a written exam of 60 minutes. Please note, that the exam can be answered either in German or in English.

Examination Dates:

1st exam
Date: tba
Time: tba
Room: tba

2nd exam
Date: tba
Time: tba
Room: tba

Please keep in mind that you need to register for the exam during the given registration period. It is NOT possible to register after the registration period. Note that no responsibility is taken for the correctness of the information. Please refer to the Examination Office for all examination-related questions.

In German: Zum Bestehen der Veranstaltung muss eine schriftliche Prüfung abgelegt werden. Diese Prüfung dauert 60 Minuten. Bitte beachten Sie, dass die Prüfung sowohl auf Deutsch als auch auf Englisch abgelegt werden kann.

Prüfungsdaten:
N.N..

N.N.

Bitte beachten Sie, dass Sie sich nur innerhalb der vorgegebenen Fristen für die Klausur anmelden können. Es ist NICHT möglich, sich nach Ablauf der Frist nachträglich anzumelden. Es wird keine Verantwortung für die Richtigkeit der Informationen übernommen. Bitte informieren Sie sich beim Prüfungsamt über alle klausurbedingten Fragen.

Content

The course addresses the unique context for the marketing of services and media products. We define services and media products and deal with organizational challenges of media management. Furthermore, we focus on instruments of the media-marketing mix and the variety of instruments for planning and controlling media management with respect to movies and print media products. Usually, the course includes guest lectures by practitioners that link its contents to practical issues.

Learning Objectives

Students learn how to solve management issues in the context of managing services and media products. In detail:

  • Students know the unique challenges with regard to the management of services versus physical products,
  • Students are able to develop and implement the organizational prerequisites for an effective services and media management,
  • Students know how to plan and implement the marketing mix for services and media products,
  • Students are able to identify and control for the critical success factors of films and print media products.